Behind the Scenes on Cadillac’s ‘It’s Time to Let Go’ Campaign

This week Cadillac has launched “It’s Time to Let Go” campaign – a celebrity-filled content series highlighting the enhanced version of Super Cruise, the industry’s first true hands-free driver assistance technology. Featuring made-for-social vignettes with comedian Tiffany Haddish and her younger brother Justin, The Jonas Brothers, actors Sofia Vergara and Joe Manganiello and entertainers tWitch and Allison Holker Boss and their family, “It’s Time to Let Go” is an entertaining and insightful demonstration of the latest technology.

Watch videos here: Celebrities React to Super Cruise | 2021 Escalade | Cadillac

Stay tuned for the latest updates at, and Cadillac and celebrity social channels for more exciting content over the next few weeks. Always pay attention while driving and when using Super Cruise. Do not use a handheld device. Visit for compatible roads and full details.

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