Maven Celebrates Official Launch in Ann Arbor

General Motors Senior Vice President Global Connected Customer Experience Alicia Boler-Davis (l to r), GM Vice President Urban Mobility Julia Steyn and GM Chairman and CEO Mary Barra at the official launch of Maven, GM's new personal mobility brand focused on car and ride-sharing, Thursday, February 25, 2016 in Ann Arbor, Michigan. Maven is offering its car-sharing program to more than 100,000 people in Ann Arbor. GM vehicles will be available at 21 parking spots across the city. (Photo by John F. Martin for Maven)