Maven Celebrates Official Launch in Ann Arbor

General Motors Senior Vice President Global Connected Customer Experience Alicia Boler-Davis addresses the gathering at the official launch of Maven, GM's new personal mobility brand focused on car and ride-sharing, Thursday, February 25, 2016 in Ann Arbor, Michigan. Maven is offering its car-sharing program to more than 100,000 people in Ann Arbor. GM vehicles will be available at 21 parking spots across the city. (Photo by John F. Martin for Maven)