Cadillac Super Cruise ™ named 2018 Best Technical Innovation Technology by the Automotive Journalist Association of Canada

2018-02-22


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TORONTO Cadillac’s Super Cruise ™, the industry’s first true hands-free driving technology for the highway, was named 2018 Best Technical Innovation Technology by the Automotive Journalists Association of Canada at the Canadian International Auto Show.

“Cadillac is honoured to be recognized by the Automotive Journalists Association of Canada for our Super Cruise ™ technology” said Hossein Hassani, managing director, Cadillac Canada.  “Cadillac’s philosophy is to elevate driving.  Super Cruise™ enables safe, simple hands-free driving for the highway and is evidence of the expertise and leadership in innovation at Cadillac.”

The “Innovation Awards” are part of the association’s annual Canadian Car of the Year Awards program and is judged by a panel of 9 automotive journalists who are all technology specialists.

Super Cruise™ is available on the 2018 CT6 and is the industry’s first true hands-free driving technology for the highway. Unlike other driver assistance systems, Super Cruise™ utilizes two advanced technology systems — a driver attention system and precision LiDAR map data — to ensure safe and confident vehicle operation.

These systems are added to the network of cameras and radar sensors in the CT6, providing a more data-rich approach to driver assistance that is unique in the industry.

Super Cruise™ delivers comfort and convenience for long-distance travels and daily commutes. In addition, its hands-free capability and driver attention system help the driver safely complete common tasks in the car, such as using the navigation system, adjusting the audio system or taking a phone call.

Super Cruise™ adds automatic lane-centering to CT6’s existing suite of driver assistance active safety technologies, enabling automatic control of speed and steering during highway driving. The system was designed to promote driver safety and convenience.

About Cadillac in Canada

Cadillac has been a leading luxury auto brand since 1902. Today, Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. More information on Cadillac appears at www.cadillac.ca. Cadillac's media website with information, images and video can be found at media.cadillac.ca.

For further information or to speak with a Cadillac Canada spokesperson, please contact:

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Mark Khoury, National Marketing Manager for Cadillac Canada, receives the 2018 Best Technical Innovation Technology award from the Automotive Journalists Association of Canada for Cadillac’s Super Cruise ™ technology.

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