GM Canada Confirms Issuing Formal Legal Action to Unifor to Cease Publication of Misleading Ad


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OSHAWA, Ont. (Sunday, February 3, 2019)While GM respects Unifor’s rights to protest, we cannot condone purposely misleading the Canadian public. The new Unifor advertisement scheduled to air during the Super Bowl is misleading and inaccurate. In response, GM can confirm its lawyers lodged a formal demand to Unifor to cease any and all publication of the ad.

Unifor knows that GM Canada repaid its 2009 loans in full, and that the restructured GM fulfilled all the terms of its agreements with the Canadian government many years ago. Since 2009, GM Canada has contributed over $100 billion to the Canadian economy including $8 billion invested into worker pensions.

To learn more about the facts on GM’s transformation and our commitment to Canada visit

About General Motors Canada

General Motors of Canada Company markets Chevrolet, Buick, GMC and Cadillac vehicles through Canada’s largest dealer network, as well as OnStar and MAVEN services. Headquartered in Oshawa, Ontario, GM Canada employs more than 7,700 people across the country and is a recognized leader in advanced manufacturing, green operations, active safety, and autonomous and connected vehicle technology research and development. More information on the company can be found at and by following @GMcanada on Twitter. 

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