“EVERYBODY IN”/ "BIENVENUE À BORD” Campaign Has Launched in Canada!

“EVERYBODY IN”/ "BIENVENUE À BORD” Campaign Has Launched in Canada!

At the beginning of the year, Global Chief Marketing Officer Deborah Wahl revealed GM’s new marketing campaign, “everybody in” as part of our comprehensive efforts to accelerate the mass adoption of electric vehicles. This campaign is a call to action meant to reflect a movement that’s inclusive and accessible. This month, we launched the “EVERYBODY IN”/ "BIENVENUE À BORD” campaign in Canada! This week, you’ll begin to see content on GM Canada’s Twitter, Instagram and Facebook accounts, online advertising, digital radio, in-showroom DDN displays and more!

Checkout the new

To complement the “EVERYBODY IN”/ "BIENVENUE À BORD” campaign, we have launched a brand new site to share the latest information and stories about our work across electrification, safety, citizenship and the road to autonomous driving. will celebrate the people and the technologies that are moving GM forward.


The “EVERYBODY IN”/ "BIENVENUE À BORD” campaign sets an optimistic and inclusive tone for our EV future and focuses on three main themes:

  • Exciting a new generation of buyers and accelerating EV adoption;
  • Demonstrating GM’s EV leadership and the launches of 30 new EVs globally by the end of 2025; and,
  • Highlighting the range, performance and flexibility of the Ultium platform.

The stars of our campaign, are, who we call “Generation E”: a group that aren’t united by age or income level but are representative of an entire generation driven by the desire for a future, where EV ownership is fun, safe, practical, affordable, and available in a variety of shapes and sizes. From performance cars, luxury SUVs and family crossovers, to pickup trucks and commercial vans. In our all-electric future, nobody will be left behind. And that changes everything! Below is a sample of the spots that will run with the campaign:

Share on your social channels!

We encourage you to like or share the campaign social creative through your own social channels using the hashtag #EVerybodyIn to help spread the word about our shared commitment to an all-electric future, and to show your support for the great strides we are collectively making to move GM – and the world – forward. Are you in?

Share GM's New Battery Tech