GM Canada VP Marketing, Sales and Service Scott Bell

Scott Bell

GM Canada President and Managing Director

Scott was appointed to GM Canada president and managing director in September 2019, reporting to Barry Engle, executive VP and president, GM North America. Scott is a member of the Canadian Executive Council and GM Canada’s Board of Directors.

Prior to his current role, Scott became vice president sales, service and marketing for GM Canada in June 2018 and was responsible for marketing, sales and service across all four GM brands – Chevrolet, Cadillac, Buick and GMC.

From Michigan, U.S., Scott started his career at GM in 1989. During his career, Scott has held numerous Sales, Service and Marketing positions across the GM brands including: Fleet, Commercial and Buick GMC. During his time with Buick GMC, he held a series of field leadership roles before being appointed, Director of Sales Operations. In this role Scott was responsible for transforming the sales and dealer organizations to best position Buick GMC for future growth while phasing out Pontiac. 

In 2013, Scott was appointed to Director of U.S. Sales Operations for Chevrolet, where he was responsible for leading the brands business planning, incentives strategy, customer experience and training, retail advertising and dealer relations.

During his time at Chevrolet, the brand became the most awarded and fastest growing brand in the industry. Scott helped increase retail share and improved its overall relationship with its dealers which has allowed for a more coordinated strategy and better alignment of the national and retail go to market strategies.

In his spare time, Scott is passionate about outdoor sports, health and fitness, and is an enthusiast of classic cars.

Scott graduated from Ferris State University and holds a Master’s degree from Central Michigan University.



Sandor Piszar

Vice President, Sales, Service and Marketing, GM Canada

Sandor was appointed to vice president of GM Canada sales, service and marketing in September 2019, reporting to Scott Bell, GM Canada president and managing director.

Prior to this role, Piszar was director of marketing for Chevrolet trucks where he led the brand’s advertising and marketing efforts and the launches of several vehicles and special edition models. He held that position since March 2014.

As director of performance and accessories for GM’s Performance Vehicles and Motorsports group, Piszar was responsible for integration of the Chevrolet brand across performance vehicles, motorsports, performance parts and divisional marketing activities.

As director of GMC product marketing, Piszar led the brand’s marketing efforts and oversaw projects such as defining brand basics and performance standards.

He has also held the positions of senior manager - accessories, manager of retail marketing integration, and various zone and district manager positions in GM’s U.S. field operations.

A graduate of Eastern Michigan University, Piszar joined GM in 1998. He also has an MBA from University of Phoenix and completed the Chief Marketing Officer Program from Northwestern University, Kellogg School of Management as well as the Leading with Impact Executive Training Program from the University of Michigan, Stephen M. Ross School of Business.

Jim Williams Headshot

Jim Williams

Vice President and Lead Counsel, General Motors of Canada Company

Jim Williams has been named Vice President, and Lead Counsel for General Motors of Canada effective August 1.

Jim has served the General Motors Legal Staff for over 29 years, working on litigation matters for the first 8 years of his career, and with the U.S. Sales, Service and Marketing organization for the last 21 years. Most recently, he served as Lead Counsel for Sales, Marketing and CCA, where he was responsible for supervising a team of 5 lawyers and 4 legal assistants that support GM's sales, marketing and CCA organizations. Jim managed counseling support for all U.S. dealer matters, and the legal review of all of GM's advertising, incentives and promotions. He also oversaw legal support for CCA on warranty, recall execution and service issues. He also served on the Staff of GM's Vice President of Sales, Service and Marketing.

Jim has developed deep expertise in dealer law and in a broad spectrum of consumer protection matters, resolving issues with U.S. state motor vehicle boards, the Federal Trade Commission and various U.S. state attorneys general. He has worked extensively on dealer network solutions, and on dealer processes and performance programs.

Jim began his career with 3 years at in the litigation practice at Haynes and Bonne, a large law firm in Dallas, Texas. While at GM, he has been a recipient of the Chairman's Honor Best of the Best and Speed Demon awards for work on warranty and inventory repricing initiatives.

Jim holds a Juris Doctorate degree from the University of Michigan Law School and a B.A in Economics from the University of Notre Dame.

Amy Martin

Amy Martin

Vice President Finance & Chief Financial Officer, General Motors of Canada Company

Amy was appointed Vice President and Chief Financial Officer of General Motors of Canada Company on July 1, 2017 and has overall responsibility for the finance, treasury, tax and accounting activities.

Amy started her career at Arthur Andersen in Detroit, Michigan, and joined the General Motors Tax Staff in 1997. She has held several leadership positions of increasing responsibility within the Global Customs organization, including Regional Director - South American customs based in São Paulo, Brazil and prior to joining General Motors of Canada, she was the General Director of the Global Customs organization.

During her GM career, Amy has received a GM Chairman's honors award, GM Korea President's award, CIO award, and Public Policy Star award. She is on the leadership team of GM's Women in Finance organization, and received a GM WOMEN recognition award for commitment to integrity, leadership and the empowerment of women at GM. Amy was an inaugural member of GM's Finance Priorities Initiative Talent team, and is passionate about talent management and development, and employee engagement in the workplace.

Born and raised in Windsor, Ontario, Amy received her Bachelor of Science with a double major in Accounting and Finance from Oakland University in Rochester, Michigan, and received her CPA designation from the State of Michigan in 1997.


David Paterson

Vice President, Corporate and Environmental Affairs

David rejoined GM Canada as Vice President, Corporate and Environmental Affairs in 2014. He leads Communications, Government Relations and Environmental compliance in Canada and works as part of GM’s global Public Policy and Communications teams. David reports directly to Travis Hester, President and Managing Director, GM Canada and is a member of the GM Canada Executive Council.

His team manages a wide range of public policy issues including trade agreements; climate change; environmental regulation; electric and autonomous vehicle policy; privacy; cyber security; safety; taxation; manufacturing; labour and consumer regulations. David speaks at numerous conferences, is lead company spokesperson and manages GM Canada’s product, internal and corporate communications teams.    

From Toronto, Ontario, David began his career in the 1980s working for Ontario Government Cabinet Ministers, acting as Executive Assistant to the Government House Leader and as a Special Assistant to the Ministers of Government Services, Education, the Attorney General for Ontario and the Minister responsible for Race Relations, Native Affairs and Women’s Issues.

From 1990 to 1995, David managed corporate and international government relations accounts at Hill and Knowlton Canada where he became Senior Vice President. In 1995 he joined Canadian Engineering company AGRA Inc where he became Senior Vice President, responsible for Investor Relations, Corporate and Public Affairs. Following a company merger, he was promoted to Senior Vice President at AMEC plc, one of Europe’s largest engineering services companies. Based in London, U.K. he led Communications and Corporate Social Responsibility.

In 2002, David returned to Canada and joined GM Canada as Vice President Corporate and Environmental Affairs and served as a member of the Board of Directors. He led public policy, environment and communications through a period culminating in the 2009 financial crisis when he helped negotiate agreements with the Ontario and Federal Governments that sustained GM and Canada’s wider auto sector. In 2009, David left GM to become Senior Vice President at Manulife Financial, one of the world’s largest insurance and financial services companies with operations in 20 countries.

In 2010, David was asked to join BlackBerry (previously Research in Motion) as Senior Vice President, for global Government Relations and Public Policy. Reporting to the CEOs, he led BlackBerry’s 60 global government relations and public policy staff covering market access, public security, intellectual property, radio spectrum, investment, taxation and trade issues in 175 countries.  

David has served as Chair of the Canadian Chamber of Commerce and is currently on the Board of Directors of the Canadian Journalism Foundation. In his spare time, David enjoys playing guitar and spending time with his wife and daughter.

David holds a Bachelor of Arts degree from Queen’s University and a Master of Arts in Canadian History from McGill University.