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HISTORY

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History of GM Canada
History of the Automobile
R. S. McLaughlin
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1893 - 1907
1908
1909 - 1918
1919
1920
1921 - 1929
1930 - 1939
1940 - 1949
1950 - 1959
1960 - 1979
1980 - 1989
1990 and Beyond




1893 - 1907
LITTLE BUICK BECOMES A BIG SUCCESS

In 1899, Scottish-born David Buick turned from plumbing to making engines and went into business as an automobile manufacturer. By 1903, though, his Buick Motor Company was in financial trouble. In an effort to locate new investors, he dispatched Buick engineer Walter Marr to the little town of Flint, Michigan, to see if he could persuade the partners of a prosperous carriage and wagon maker there to take a stake in the company.

While one of the carriage makers went for a ride with Marr in his car and immediately learned to drive it himself the other partner, Billy Durant, wouldn’t so much as look at it. Undaunted, Marr drove the car back and forth in front of Durant’s house that evening, and the next morning he returned. Impressed by Marr’s persistence, Durant this time agreed to go for a ride. Only then did Durant realize that Marr wasn’t trying to sell him the car –he was trying to sell him the company.

Durant was never one to pass up a business opportunity –he collected companies the way somebody’s pack-rat uncle might collect broken lawn mowers and obscure gadgets. He borrowed a Buick for three months, tested it exhaustively, and then took over the company and set it back on its feet. Although he had no engineering experience, within three years Durant had raised annual production from 37 cars to 8,000.

Part of the explosion in production came from the McLaughlin Motor Car Company in Ontario, which began designing and building cars with Buick engines in 1907.

 

 

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