GM's got a green thumb

GM's got a green thumb

As Canada's largest automotive manufacturer, General Motors believes it bears a special responsibility when it comes to global environmental quality. To that end, GM has developed a corporate philosophy and policy regarding this — The General Motors Environmental Principles.

These principles lay out GM's goals relating to the role it plays in the protection of the environment, including the reduction of waste and pollutants, the development and implementation of technologies for minimizing emissions, and the restoration and preservation of the environment.

Through a series of seven initiatives designed to reduce the ecological footprint its vehicles leave on the environment, GM has established itself as an innovative and environmentally conscious leader in the automotive industry. These initiatives include creating more fuel-efficient models, the introduction of Active Fuel Management, E85 flex fuel technology, hydrogen fuel cell technology, electric vehicles and hybrid vehicles, and the continuation of the Car Heaven program.

The first of such initiatives is to create more fuel-efficient models. In Canada, GM currently offers more vehicles that get 7L/100km (40 mpg) or better highway fuel consumption than any other automaker. In 2008, fourteen vehicles from GM's extensive lineup will be able to proudly proclaim that they get at least 7L/100km or better highway fuel consumption.

For over three decades, General Motors has been committed to an environmental policy dedicated to the protection and preservation of the global environment. And with more and more eco-friendly innovations emerging from GM, that commitment will extend well into the future.

To learn more about what GM is doing for the environment, visit greenbydesign.gm.ca.

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