A huge success! This year, the Canadian International AutoShow in Toronto wrapped up on February 27th with just over 300,000 visitors walking through the doors – up 17.4 percent from the year before. GM Owner Insider was there to find out what GM owners thought of their experience at the show.
First, owners were treated to something special this year – discounted show tickets. A few weeks prior to the show, they were offered 25% off tickets, simply for being GM drivers.
Then, new for this year, GM Canada presented The Recharge Lounge. This exclusive VIP space overlooking the AutoShow floor was a great place for GM owners – and a few would-be owners who managed to sneak in – to mix, mingle and put their feet up.
With so much ground to cover at the show, the owners we spoke to really appreciated having a place to kick back and recharge. With cushy couches, complimentary drinks, magazines, a place to recharge their mobile device, free access to Wi-Fi and loaner iPads® to get their Facebook fix, it certainly became an oasis within the excitement of the show.
In fact, one enthusiastic owner at the show with his friends remarked “does Audi have [a lounge]? No. Does Lexus have one? No. What a great idea!”
Of course, everyone also loves a free gift! GM took care of that too. Owners were treated to complimentary Return-Moi tags. These little security tags, which attach to your key ring, are a clever way to retrieve your keys if you ever lose them. Again, many owners were impressed by GM efforts.
At the end of the day, the owners we spoke to left the show feeling the love. Now we’ll have to wait to see what GM has planned for next year’s show.
Check out the Recharge Lounge in this special report from Chevrolet OnScene reporter SKYE.
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