Skip to Content

Live Chat

Questions or Feedback?

Need more help? Chat online with one of our Customer Care Ambassadors.

Chat Now

Upcoming events


New Vehicles

Explore the full GM lineup and discover what vehicle is right for you.

Discover our lineup

Board of Directors

Board of Directors

Learn about the members of the board by reading their individual biographies.

Travis Hester
Travis Hester

President and Managing Director

GM Canada

Expand Section

Travis Hester was appointed President and Managing Director of GM Canada in April 2018, reporting to Alan Batey, President, GM North America.

Prior to his current position, he held the position of Vice President, Global Chief Engineers & Program Management. In that role, he led a team of Executive Chief Engineers and Program Managers overseeing specific groups of vehicles from inception to launch and beyond. This team has responsibility for balancing overall vehicle imperatives including, customer, appearance, manufacturability, material cost, vendor tooling, investment, quality and performance targets. Travis reported to Mark Reuss, GM Executive Vice President, Global Product Development in this role.

Prior to this role, Travis was the Executive Chief Engineer for Cadillac Premium Luxury Vehicles and worked exclusively on new Omega architecture derivatives and the Cadillac CT6, a position he held since August 2012. The Cadillac CT6 is known for its many advanced technology breakthroughs including the light weight Mixed Material architecture & world first technologies such as Supercruise and Inside Rear View Camera Mirror.

Hester has worked as a resident in the United States twice, China, Australia in addition to architecture development in GM Korea & GM Europe. Currently he is permanent resident at Warren Tech Center, MI USA.

In China, Hester worked as the Vehicle Chief Engineer PATAC on vehicles such as the Buick Regal and LaCrosse, along with the Chevrolet Sonic. During this time, he worked on the Regal launch in conjunction with General Motors Europe (GME) and the first PATAC responsible PT Integration in the Global Epsilon platform. He also led the 1st Global Interior Execution on a GM Global Architecture in partnership with GME and GM North America (GMNA) for the LaCrosse. For the Sonic, he worked on the Global Gamma Launch in conjunction with GM Korea and was a part of the first PATAC Locally Developed CDOHC Engine integration into GM Global Architecture.

Originally from Australia, Hester relocated to the U.S. for the first time in November 2005 as an Advanced Program Engineering Manager. In this role he worked on the Global Rear Wheel Drive Advanced Vehicle Development for the Zeta (Holden VE Commodore and Chevrolet Camaro) platforms.

Hester's career began in Australia at GM Holden as the Technical Support Engineer in October 1995. Here he worked on rear-wheel-drive vehicles, such as the Holden Commodore and Statesman. Hester's final 3 years at Holden was as the Technical Assistant for the Holden CEO where he assisted across the Holden global business operations including Sales & Marketing, Manufacturing, IT, Purchasing, Engineering, Design and Finance.

Hester earned a Bachelor of Mechanical Engineering from Latrobe University in Victoria, Australia in 1994.

Scott Bell
Scott Bell

Vice President,

GM Canada Marketing, Sales and Service

Expand Section

Scott Bell has been named vice president, GM Canada Marketing, Sales and Service effective June 1, 2018. Bell will be responsible for marketing, sales and service across all four GM brands - Chevrolet, Cadillac, Buick and GMC. He will also join GM Canada's Executive Committee and GM Canada's board of directors.

His previous role was director of U.S. Sales Operations for Chevrolet where he was responsible for leading the brands business planning, incentives strategy; customer experience and training; retail advertising and dealer relations.

In his time at Chevrolet the brand has become the most awarded and fastest growing brand in the industry, increased retail share and won more awards for its product lineup and retail operations. The brand has also improved its overall relationship with its dealer body which has allowed for a more coordinated strategy and better alignment of the national and retail advertising.

During his 29-year career at GM, Bell has held numerous sales, service and marketing positions across the GM brands, including Fleet and Commercial and Buick GMC. During his time with Buick GMC, he held a series of field leadership roles before being appointed, Director of Sales Operations, where he was responsible for transforming the sales and dealer organizations to best position Buick GMC for future growth with the phasing out of Pontiac.

He is a graduate of Ferris State University and holds a master's in business degree from Central Michigan University.

Peter S.H. Cho
Peter S.H. Cho

Vice President and General Counsel,

General Motors of Canada Company

Expand Section

Peter S.H. Cho is Vice President and General Counsel for General Motors of Canada Company, effective March 30, 2015. He is also a member of the GM Canada Board of Directors.

Most recently, Peter was the General Counsel, Corporate Secretary & Head of Government Relations as well as Chief Compliance Officer and Privacy Officer at Volkswagen Group Canada, including Audi Canada and Bentley Motors Canada. Peter has also been General Counsel for Kia Canada. An active participant in the auto industry, Peter served as a Board Member of the Global Automakers of Canada and Chair of its Legal Committee.

Peter’s international experience includes an assignment as Senior Director, Head of Regional Business Management Office for Volkswagen Group China. There, he led cross-functional teams executing strategic operations in Greater China and ASEAN related to manufacturing, sales and marketing as well as crisis management of multi-jurisdictional recalls.

Peter began his career at two well-respected Canadian law firms, Fasken Martineau DuMoulin LLP and Macleod Dixon LLP (now part of Norton Rose Fulbright) where he focused on international trade and competition law in Toronto and Moscow.

Peter received an LL.B. from the Faculty of Law, University of Western Ontario and a B.A. in Economics and East Asian Studies from Trinity College, University of Toronto.

Amy Martin
Amy Martin

Vice President Finance & Chief Financial Officer,

General Motors of Canada Company

Expand Section

Amy was appointed Vice President and Chief Financial Officer of General Motors of Canada Company on July 1, 2017 and has overall responsibility for the finance, treasury, tax and accounting activities.

Amy started her career at Arthur Andersen in Detroit, Michigan, and joined the General Motors Tax Staff in 1997. She has held several leadership positions of increasing responsibility within the Global Customs organization, including Regional Director - South American customs based in São Paulo, Brazil and prior to joining General Motors of Canada, she was the General Director of the Global Customs organization.

During her GM career, Amy has received a GM Chairman's honors award, GM Korea President's award, CIO award, and Public Policy Star award. She is on the leadership team of GM's Women in Finance organization, and received a GM WOMEN recognition award for commitment to integrity, leadership and the empowerment of women at GM. Amy was an inaugural member of GM's Finance Priorities Initiative Talent team, and is passionate about talent management and development, and employee engagement in the workplace.

Born and raised in Windsor, Ontario, Amy received her Bachelor of Science with a double major in Accounting and Finance from Oakland University in Rochester, Michigan, and received her CPA designation from the State of Michigan in 1997.